Former NBA commissioner David Stern is profiled, and the Stern era - considered to be the time in which the NBA's popularity exploded - is explored. One thing that helped: the star-studded "NBA: It's Fantastic" advertisement campaign.
Genres: Documentary
Keywords: basketball , basketball-coach , basketball-player , basketball-team , college-basketball , history , national-basketball-association-nba , nba-all-star , ncaa , olympic-athlete , olympic-games , professional-athlete , professional-sports , professional-sports-team , sports , sports-controversy , sports-documentary , women-s-national-basketball-association-wnba